About us
Extraordinary business performance
Challenging you to get better results
We are dedicated perfectionists. Committed trainers, coaches, team leaders, consultants and athletes, all working at a full operational Strategy Execution company. We have made it our mission to improve your business through a proven way of strategy execution. Our way of doing that? A unique workshop and coaching approach based on the marine’s philosophy called Mission Command.
Day-in-day-out we work on translating strategic plans into action, motivating teams and coaching leadership you can build on. Our background in Marine, Sports and MBA Master ensures the best possible combination between theory and hands on. We work for clients that range from lawyers to grocery chains – entertainment providers to financial and insurance companies. Each with a unique business case, looking for the best way to move forward. For each client we work our effective approach to ensure all actions lead to that one common goal. Dedicated since 2005.
We are excited to get to know you and see how we can help your company move forward. Don’t hesitate to call us at +31 (0) 64271 4114. We are ready to start building. New steps for new horizons.
Let’s create a culture of performance and a winning team
Let us help you
Our team leaders
The TAG team is ready for any strategic execution case. We make sure we are on top of your development.
Saskia
Saskia
Saskia has a deep-rooted passion for what empowers people and teams to grow together: trust, engagement, and collaboration. She believes in the power of authentic connection and personal development as the key to success. With the ambition to make a real impact in this field, she founded TAG (Trust in Achieving Goals) in November 2005. Since then, she has coached numerous international teams and individuals from diverse cultural backgrounds, always committed to unlocking their full potential.
Her style? Open, honest, enthusiastic, and inclusive.
With an academic background in Business Administration from the United States, a Master's degree in Communication from the University of Amsterdam, and multiple (Post)Graduate Coaching certifications, she combines expertise with hands-on experience. As a certified Birkman Method assessor and Systemic Coach, she offers profound insights and tools that help teams achieve sustainable results.
Saskia inspires, motivates, and guides—always with a focus on growth, trust, and extraordinary performance.
Walter
Walter
Walter has dedicated his career to inspiring extraordinary achievements—both in the military and business world. Operating at a strategic level, he has worked alongside political and military leaders as well as supervisory and executive boards, always with the mission of driving excellence. His leadership style? Energetic, direct, and deeply compassionate, empowering those around him to rise beyond expectations.
During his 16 years of service with the corps, Walter participated in multiple operations and was honored with the Medal of Honour in Silver—a testament to his courage and commitment. His love for bold challenges that demand focus and resilience led him to the #1 position in the Ironman Long Distance World Rankings in 2014, showcasing his relentless drive. In October 2020, he once again exceeded expectations by qualifying for the Dutch Marines team that broke the World Record Speedmarch—running a full marathon while carrying a 20 kg backpack, a powerful display of both physical and mental endurance.
Since 2011, Walter has brought his strategic mindset and passion for performance to TAG, joining Saskia as co-owner and continuing his mission of inspiring individuals and teams to reach new heights.
Jed
Jed
With 25 years of service in the Royal Marine Commandos, Jed’s journey has been defined by exceptional achievements and unwavering commitment. As part of an elite team, he was fortunate enough to break a world record, compete internationally in sports, and take on challenging mountaineering expeditions—experiences that ignited his passion for working with those striving to be high performers.
His leadership expertise was shaped through six years at Joint Services Mountaineering Centres and three years teaching at the Royal Naval School of Leadership and Management Training, where he developed a deep understanding of personal growth, resilience, and team dynamics.
Since transitioning to the business world in 2001, Jed has led a team of 10-12 professionals, facilitating global conferences and High-Performance Team workshops, guiding organizations toward greater collaboration and success. Now working closely with a range of clients, he combines strategic alignment, inspirational leadership, and high-performance behaviors to create lasting impact.
Since 2011, he’s been an integral part of the TAG team, dedicated to empowering others to reach extraordinary levels of performance.
Robbert
Robbert
Robbert transformed his passion for the outdoors into a distinguished career with the Royal Dutch Marine Corps (RNLMC), specializing as a mountain leader in extreme cold weather and mountainous operations. After years of thriving in the “green and white world,” he felt ready to explore new challenges, adding more depth and color to his career.
Driven by curiosity about human behavior and performance, Robbert pursued a degree in Organizational Psychology, where he discovered a deeper understanding of why people do what they do. Now a management consultant, he combines his operational experience with expertise in leadership, team development, performance management, and marketing.
Certified in multiple psychological assessment and modeling tools, Robbert applies his skills at both individual and team levels, empowering people to perform at their best. A natural problem-solver, he excels in turning complex theories into tangible actions. His approach? Direct, logical, and no-nonsense—yet always guided by empathy and respect for those he works with.
Since joining TAG in 2023, Robbert has been committed to helping teams break through barriers and achieve exceptional results.
Ian
Ian
Ian, a Cum Laude graduate in Human Movement Sciences from VU Amsterdam and a professional triathlete, is the embodiment of determination and talent. When in the Netherlands, he strengthens our programs as an energetic Fit-4-Business coach, using his expertise and experience to inspire others.
His athletic career took off in 2019 when he won the Dutch Junior Triathlon Championship for the first time, a title he successfully defended in the following years. Competing in the World Championships U23 in Edmonton in 2021 marked a significant milestone. Achieving the 7th fastest run split overall, he gained invaluable insights into what it takes to compete against the world's best. Inspired by this experience, Ian based his bachelor thesis on the lessons learned from that race.
His growth continued with an impressive 4th place finish at the ETU Finals in Quarteira among the Elite Men at the end of 2021. However, early in 2022, adversity struck— a severe knee injury forced him to miss both the 2022 and 2023 seasons.
With remarkable patience and perseverance, Ian worked his way back. He celebrated his comeback in December 2023 with an impressive 3rd place at the African Cup in Tunis. Yet, the road to recovery took another hit in 2024 when a cycling crash during a race in Poland dashed his hopes of qualifying for the Paris Olympics.
Now, Ian is fully focused on a powerful return, setting his sights on Los Angeles 2028 and the successful completion of his Master’s in Human Movement Sciences, specializing in Sports Psychology. His journey proves that true champions excel not only in performance but also in resilience.
Adrian
Adrian
Adrian’s mission is clear: to empower those striving to operate at their absolute best. What sets him apart goes beyond conventional coaching and cognitive methods—he specializes in deep transformational processes that work with the subconscious, delivering lasting results. His wealth of skill and experience ensures these techniques are applied with precision and impact.
A former Royal Marines Commando with 20 years of service, Adrian concluded his military career at the Commando Training Centre in Devon. His exceptional achievements include being awarded the MBE in 2000 for his pivotal role in a groundbreaking mountaineering expedition where he became the 10th Briton to summit Kangchenjunga—the world’s third-highest peak at 8,586 meters (28,186 feet). Remarkably, this remains the highest altitude ever reached without oxygen by a British serviceman, a feat he remains deeply proud of, made possible by the military community and the exceptional team he was part of.
Since leaving the military in 2004, Adrian has thrived in the corporate High-Performance Team Development sector, working as a freelance expert while also leading and contributing to diverse projects. His unique blend of mental mastery, leadership experience, and team dynamics expertise makes him a powerful force for transformation.
Proudly part of the TAG team since 2018, Adrian continues to inspire individuals and teams to break barriers and achieve extraordinary results.
Rob
Rob
Vice-Admiral Rob Kramer has built a distinguished career defined by strategic leadership and unwavering commitment to excellence. His journey began in 1982 as a midshipman at the Naval College, where he laid the foundation for his leadership path. After studying Business Administration at the University of Groningen, he specialized as a watch officer and went on to command multiple frigates, mastering leadership under pressure at sea.
In 2005, Rob served as Chief Training Officer in Plymouth (UK), where he was responsible for training and certifying commanding officers preparing for NATO and EU operations—ensuring operational excellence in high-stakes environments. His leadership continued to evolve, and in 2013, he led the Netherlands Maritime Force, followed by his appointment as Vice-Commander of the Royal Netherlands Navy. In 2017, he assumed the top command position, leading the Navy with distinction until his retirement in 2021.
Rob’s sense of service remains as strong as ever. Since 2022, he has served as the Chairman of the Lifeboat Committee (KNRM) in Den Helder, demonstrating his continued dedication to safety and community leadership.
Proudly part of the TAG team, Rob brings his vast experience in strategic command, leadership development, and team performance to inspire organizations to operate at their highest potential.
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we help you?
Some of our customer base
