About us
Extraordinary business performance
Challenging you to get better results
We are dedicated perfectionists. Committed trainers, coaches, team leaders, consultants and athletes, all working at a full operational Strategy Execution company. We have made it our mission to improve your business through a proven way of strategy execution. Our way of doing that? A unique workshop and coaching approach based on the marine’s philosophy called Mission Command.
Day-in-day-out we work on translating strategic plans into action, motivating teams and coaching leadership you can build on. Our background in Marine, Sports and MBA Master ensures the best possible combination between theory and hands on. We work for clients that range from lawyers to grocery chains – entertainment providers to financial and insurance companies. Each with a unique business case, looking for the best way to move forward. For each client we work our effective approach to ensure all actions lead to that one common goal. Dedicated since 2005.
We are excited to get to know you and see how we can help your company move forward. Don’t hesitate to call us at +31 (0) 64271 4114. We are ready to start building. New steps for new horizons.
Let’s create a culture of performance and a winning team
Let us help you
Our team leaders
The TAG team is ready for any strategic execution case. We make sure we are on top of your development.
Saskia
Saskia
Saskia has a profound interest in the variables that enable people and teams to build the fundaments of trust and commitment in order to achieve their goals. Out of her love to make a difference in this area, she started TAG (Trust in Achieving Goals) in november 2005. She has coached many international teams and individuals from different cultural backgrounds. Her style is open, honest, enthusiastic and inclusive. Saskia earned a Business Administration degree in the USA, a Master in Communication at the University of Amsterdam, diverse (Post)Graduate Coach diplomas and is certified as assessor using the the Birkman Method.
Walter
Walter
In both military and business life, Walter has worked at a strategic level, either with political and military leaders or with supervisory and executive boards. Inspiring people to achieve the extra ordinary, is his passion. His style is energetic, straight and compassionate. During his 16 years with the corps, Walter has taken part in several operations and been rewarded with the Medal of Honour in silver. He loves challenges that are highly audacious and ask for commitment; which lead him in 2014 to the nr 1 position on the Iron Man Long Distance World Rankings. He joined Saskia as an owner in TAG in 2011.
Jed
Jed
'During my 25 years serving in the Royal Marine Commandos I was lucky enough to be a member of a team that broke a world record, to compete internationally at sport and to undertake challenging mountaineering expeditions. This made me determined to work with people who wanted to be 'high performers'. My family plays the most important part in my life but I also enjoy all outdoor pursuits as well as watching rugby and football' During his time in the Royal Marines, Jed Spent six years at Joint Services Mountaineering centres as well as three years at the Royal Naval School of Leadership and Management Training. He joined the business world in 2001 as a lead coach heading a team of 10-12 individuals facilitating global conferences and High Performance Team workshops. He is now working closely with a number of clients, combining strategic alignment with inspirational leadership and high performance behaviours. Jed has a real passion for enabling others to achieve higher levels of performance, he is part of our TAG team since 2011.
Robbert
Robbert
Robbert turned his passion for outdoor into a career with the Royal Dutch Marine Corps (RNLMC) and specializes as a mountain leader, operating in mountainous and extreme cold weather terrain. After years of living in a “the green and white world”, he was ready to add other colors. As a management consultant he finds a new environment for his fascination about why people “do what they do”. He graduates as an organizational psychologist. His focuss areas are leadership, team development, performance management and marketing. He holds multiple licenses in psychological assessment and modeling. Both at individual and team level. A doer, combined with logical thinking. In the case of abstractions and generalities, he will get to the bottom of it and will make it tangible. Robbert's approach is direct in the dialogue with others. Hereby he never looses respect and is empathetic. Part of our TAG Team since 2023.
Ian
Ian
Adrian
Adrian
My aim is to be useful to people who wish to operate at their best. What I offer, over and above conventional coaching and other cognitive approaches, are specific processes, working with the sub-conscious, that produce results and a level of skill and experience that allows me to make good use of them. I am a former Royal Marines Commando of 20 years service, finishing my time at the Commando Training Centre in Devon. In 2000 I was awarded the MBE for my part in a mountaineering expedition during which I became the 10th Briton to summit the world’s third highest mountain. Kangchenjunga, in the Eastern Himalaya stands 8,586m or 28,186ft above sea level and to date, this remains the highest altitude ever reached without oxygen by a British Serviceman. I remain very proud of this achievement which was made possible by the military as a whole and in particular, the great team I was part of. I left the military in 2004 and have enjoyed being employed on a freelance basis in the corporate ‘High Performance Team Development’ sector as well as assisting in or running many different projects. Adrian is part of our TAG Team since 2018.
Rob
Rob
Vice-Admiral Rob Kramer Retd. Rob started his career 1982 as midshipman at the Naval Collage. He studied business administration at university of Groningen and Specialized as watch officer. He Commanded several frigates, was the chief training officer in Plymouth (UK) in 2005 training and certifying commanding officers who would be operating in NATO squadrons to be deployed to NATO and EU operations. He lead the Netherlands Maritime Force in 2013 before he took the position of Vice-Commander of the Royal Netherlands Navy. In 2017 he took over command until 2021. Since one year he is the chairman for Lifeboat (KNRM) committee in Den Helder and part of our TAG Team. Rob is married to Colette and they have twin sons both Navel officers.
How can
we help you?
Some of our customer base
